Virat Kohli Ends Partnership with Puma
After a significant eight-year relationship with Puma, Virat Kohli, the admired Indian cricketer, has decided to part ways with the renowned German sportswear giant. In a bold move, Kohli has chosen not to renew his previous contract, turning down a staggering Rs 300 crore offer to focus on his personal lifestyle venture, one8.
Kohli’s Ambitious Move to Boost ‘one8’
Initially linking with Puma in 2017 through an Rs 110 crore deal, Kohli’s decision to reject an offer nearly triple the original amount underscores his commitment to his own brand. His new venture will be in collaboration with Agilitas, a sportswear firm co-founded by Abhishek Ganguly, a former Puma India and Southeast Asia managing director.
Global Aspirations for ‘one8’
Kohli’s primary aim is to catapult his brand ‘one8’ onto the global stage, expanding its influence in the lifestyle and athleisure markets.
Puma’s Farewell to Kohli
Puma has officially confirmed Kohli’s departure. The company expressed gratitude towards Kohli for the long and successful partnership which included several outstanding campaigns and innovative product collaborations. They wished him success in his future endeavors, emphasizing their ongoing commitment to nurturing new athletic talent and expanding India’s sports ecosystem.
Kohli’s Continued Impact in IPL 2025
Simultaneously, Virat Kohli remains a key figure in Indian Premier League (IPL), representing Royal Challengers Bangalore (RCB). Under the new captaincy of Rajat Patidar, RCB has shown promising performance. Kohli himself has been in notable form, contributing significant runs to his team’s early successes in the season.
- Scored a half-century against Kolkata Knight Riders in the season opener.
- Followed up with another vital 67 runs in a close match against Mumbai Indians.
Conclusion
Virat Kohli’s decision to focus on his own brand rather than continuing with Puma marks a significant turn in his career, both on and off the field. His strive to extend ‘one8’ globally promises to create new avenues in the sportswear market, directing his passion for cricket into groundbreaking entrepreneurial territories.
Related: 5 Shocking Reasons Behind CSK’s Staggering Defeat to KKR in IPL 2025
Last Updated: April 12, 2025
